Your Social Glow/Up

starts here

And that's what makes us uniquely positioned to help growing brands, founders, and small biz owners who want social media that works for their business.

Most agencies have large teams and significant overhead, making their retainer fees unaffordable. Most freelancers are pitching you based on a course they took last week instead of real-world experience.

We are the unicorns you've been waiting for. Real experience. Real receipts. A small, scrappy team that knows how to build a social media strategy that's as big, bold, and brilliant as the brand you poured your heart and soul into building.

Oh, and we don't build strategies or create content with AI. Sure, we use it as a tool to streamline our processes. But never to replace our thinking.  

We weren't always building social media strategies and systems for the bold underdogs. Once upon a time, our founder ran digital marketing for a global powerhouse brand with big budgets.

Where the Big Marketing Brain Meets the Small Biz Heart

A big, bold brand can't be built with a ChatGPT prompt pack.

Everyone is selling you AI on autopilot with the promise of overnight social media success. And then you post into the void of AI slop, looking and feeling like everyone else running the same prompts. So, we built a better way. One that teaches you to think for yourself, invest your heart and soul into your brand, and do the work that gets real results. Because it's the unsexy, behind-the-scenes work that builds big, bold brands.

Tavern-style pizza and a lightly sparkling red, dogs + cats in the office, uncontrollable laughter during content shoots, knowing that AI is accelerating our collective cognitive decline, and making content so good that our client cries just a little*

*Ask us for the list and do not judge. 

Stock photos of women laughing at salad, Third person about pages, Sour mix margaritas*, People who won’t give their f—ing opinion, Beige in all forms, Doing what’s been done before, Asking permission...

Where We Stand on the Important Things

AI

Your Brain

Business Growth

Going Viral

Shortcuts

Systems

Diet Coke

Water

Dogs

Cats

Anywhere Else

Chicago

The Lola List

“The Lola Charles team is an extension of our team, and they are fantastic at what they do”

Take it from Her

— Maggy, client social media manager

At a Glance

In Our Spare Time

Hosting book club or wine night, walking the dogs, chilling with our dogs and Polly the cat, counting down the days until Chicago summer, waking up at 2 am with a new Reel idea for our client. 

An Ideal Client Looks Like

A founder who built something real, from passion and experience, and is ready to put in the work to build a social strategy + system. And doesn't call us at 9 pm asking us to make the Reel go viral. 

Unpopular Opinion(s)

Going viral is fun, but it doesn't pay the bills. The social media education industry is lying to you about most things. AI is wayyyy overused in the social media industry, and relying on it to create your social media content is the fastest path to being scrolled past. 

How Chicagoans really feel about deep dish pizza, why we are rewatching New Girl again, and how it feels to quit corporate and start a small biz in your 40's.

Ask us About

Not sick of us yet?

our b-sides have the best tracks

The biggest roadblock to your social media growth isn't the algorithm. It's your mindset. 

it all starts with mindset

The minute our clients stop thinking that going viral is the answer to all of their business problems, everything changes. Social media feels lighter, content creation feels fun, and growth starts compounding

Most social media advice is noise.

stop outsourcing your brand to AI

At Lola Charles, we do not subscribe to the popular social media advice that promises overnight success with minimal effort. Because we know that real growth means building the foundations, living + breathing the brand, and doing the reps. Period. 

Make it personal. Make it stop the scroll. Make it spicy.

we prefer a li'l spice with our content

Too many businesses get stuck in the trap of "playing it safe" with social media. So they make content that looks professional but falls flat. Why? Because social is the one place where you have permission to let go of the polish, say that thing out loud, and stand apart from everyone else.