AN AGENCY-LED COMMUNITY FOR THE PEOPLE DONE GUESSING ON SOCIAL.
you need a social media system built for your business
The Social Glow/Up Academy is a strategy-first learning community where you’ll build and implement the exact social media framework used inside our 7-figure agency. With clear guidance, real structure, and monthly live training sessions with our founder, you’ll have the support to follow through and make it work.
It's time TO STOP GUESSING AND START POSTING WITH PURPOSE.
You don't have to do it alone.
Imagine sitting down to create content and knowing exactly what you want to say, how it connects to your business, and where it fits into a bigger strategy. Your ideas are clear. Your messaging is consistent. And showing up no longer feels like a constant start-and-stop cycle.
That’s what happens when your content is backed by a real framework—one designed to last, not disappear with the next trend or algorithm change. It’s exactly the kind of clarity we built Lola Charles around after seeing how many brands were trying to piece this together on their own.
ANY OF THESE SOUND FAMILIAR??
You’re showing up consistently, but it still feels disconnected from any real direction or bigger plan.
You have ideas, but turning them into actual posts takes too much time, energy, and second-guessing.
You’ve tried different methods, but nothing has felt reliable enough to stick with.
“Honestly, this program CHANGED how I think about social media and now, I am actually HAVING FUN creating content.”
— STEFANI, VP OF MARKETING
WHAT YOU WANT / WHAT YOU WANT / WHAT YOU
You know exactly what to say, how it connects to your business, and where each piece of content fits.
Content gets planned, created, and published without overthinking or taking over your time.
You’re no longer second-guessing every decision because you have a clear approach that actually works.
Academy
NOW, YOU DON'T HAVE TO FIGURE THIS OUT ALONE.
The SOCIAL GLOW/UP
The Social Glow/Up Academy is where business owners, marketers, and creatives stop guessing on social and start building the strategy that actually works, together.
It's a real community grounded in a real curriculum, taught by the founder of Lola Charles Communications, where members work alongside peers and have direct access to the agency strategist who built it, in the community and live every month.
SIX EXCLUSIVE SPACES, ALL UNLOCKED THE MOMENT YOU JOIN:
The Classroom
Five foundational modules walk you through the entire Social Glow/Up methodology, from mindset through the 30-Day Engine that runs your content. They're built in sequence and taken at your own pace. This is the same system we build for every Lola Charles client.
The Monday Brief
Every Monday, you'll get a short video from Kelly Ellis, our Founder + CEO, breaking down what's happening in the social media industry, what matters, and what's noise. You'll know what to act on by the end of it.
Community Support
The Monthly Workshops
Every month, we run a live 90-min training with Kelly on one specific topic, planned in advance and built to take you deeper into the system. You can show up live to ask questions in real time, or catch the recording on your own schedule.
The
Library
You'll find an always-growing collection of templates, prompts, and tactical resources here, ready when you need to move faster. New drops land every month, pulled from what members are asking for and what's working inside our agency.
Community Support
The Community
This is the exclusive member community where you ask questions, share what you're working on, connect with other members who are learning and building alongside you, and get direct access to the team of experts behind Lola Charles and The Academy.
The
Shop
This is where Academy members upgrade into deeper work, for the moments you want to go further than the foundations. You'll find specialized trainings, content audits, and resources for specific industries and stages, priced so you only pay for what you actually need.
How does this sound?
THE RESULTS
Know exactly what to post, why it matters, and how it supports your business.
Plan your content with clarity and a process that doesn't take all of your time.
Show up consistently with messaging that actually connects and builds trust.
Make decisions with confidence instead of second-guessing every post.
Build a social media presence that supports your business, not drains it (and have fun doing it!)
THE CURRICULUM
The Social Glow/Up Mindset
Shift from posting as performance to building social media as real business infrastructure.
Brand & Audience Foundations
Get clear on who you are, who you’re for, and what actually needs to be said.
The Content Engine
This is the heartbeat of everything. You build your strategy, your system, and a way of showing up that finally makes sense and actually works.
Execute With Ease
Turn your content plan into engaging Reels, carousels, and Stories without overthinking or the blank-screen spiral.
Measure, Optimize, Repeat
Stop guessing what’s working and start using data that actually means something.
Maintaining
Momentum
Keep your content consistent without starting over every time life gets busy.
A year from now, you will have wished you started today....
so WHAT ARE YOU WAITING FOR?
select the plan that works for you:
Monthly Plan
5-Module Curriculum
Monday Briefings
Monthly Live Workshops
Template + Guides Library
$97 Per Month
Community Support
Exclusive Glow/Up Shop Access
Annual Plan
5-Module Curriculum
Monday Briefings
Monthly Live Workshops
Template + Guides Library
Community Support
Exclusive Glow/Up Shop Access
$797 Annual
(31% SAVINGS)
Best Value!
I'm the founder and CEO of Lola Charles Communications, a boutique marketing communications agency. We build social media strategies and systems for business owners, marketing teams, and creative service providers who are done guessing.
The Social Glow/Up framework is the exact system we run for our clients on retainer. The Academy is where you get it, in your hands, on your schedule. The full methodology, the weekly intel I send my team, the monthly live workshop, and the community where you actually put it to work.
I built The Academy because I got tired of watching smart people stay stuck on social media for reasons that have nothing to do with their talent and everything to do with the fact that nobody handed them a real system. So now, I am giving you access to all of it.
Start here. The rest happens together.
I'm Kelly Ellis. I run the agency that built the system you're about to learn.
Let me INTRODUCE myself...
The Social Glow/Up Academy is the only one of its kind because...
It was created for small business owners by a small business owner...who just happens to be a social media expert.
This for you if:
is
You’re done overthinking and ready for clarity
You care about building something that actually works
you're ready TO DO THE WORK AND FOLLOW THROUGH
It's probably for you if...
not
YOU WANT OVERNIGHT VIRAL SUCCESS
You're not a business owner OR MARKETER
YOU'RE NOT WILLING TO DO THE WORK
WHAT ARE YOU WAITNG FOR?
select the plan that works for you:
Monthly Plan
5-Module Curriculum
Monday Briefings
Monthly Live Workshops
Template + Guides Library
$97 Per Month
Community Support
Exclusive Glow/Up Shop Access
Annual Plan
5-Module Curriculum
Monday Briefings
Monthly Live Workshops
Template + Guides Library
Community Support
Exclusive Glow/Up Shop Access
$797 Annual
(31% SAVINGS)
Best Value!
THE FAQs
Who is this for? Will it work for me?
The Academy is built for business owners, marketers, and social media managers across every size and niche, because the strategy is the strategy. The frameworks inside are the same ones Lola Charles uses for retainer clients in wildly different industries, and they hold up because they're built on how social actually works, not on what's trending in any one category.
How much time will this take?
The Academy is built to work around your schedule, not the other way around. The curriculum is self-paced, the monthly live workshops are recorded for anyone who can't attend live, and the community is there when you have time to engage. Whether you have four hours a week or one, the Academy is designed to move with you.
Are refunds available?
Because of the instant access to the curriculum, the community, and every resource inside, all sales are final. We believe you'll get tremendous value from day one!